Are you serious?
(I could not resist the urge to talk about this headline when I saw it on Newswire.)
How does one come to win this prestigious award? Were the other car rental companies aware of this award? Were they in the running? Who voted? What was the criterion? Why is this award even necessary? Was there an official award ceremony?
Is it just me or are product endorsements and sponsorships completely out of hand these days? The Smucker's Halftime Report, the Bud Light post-game show, the Miller pre-game show, the Snickers player of the game.
Even the weather on the weather channel is now sponsored by such and such company! Sorry, I thought the Weather Channel was sponsored by my $100 and something a month cable bill!!!
Seems to me that endorsements and sponsorships is just another way for companies to extort more money out of advertisers and to discreetly put more advertising in front of us!
Give me a break!
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